Nike – AMD270


Agency: Assemble & Play
Client: Nike
CD: Meirion Pritchard


I was briefed to create an animation to go on the NIKEiD homepage for the AMD270. I was given various elements to be used in it, along with an example of a past NIKEiD animation featuring the OS X style windows. The aim was to demonstrate the various customisation options that were possible - using the window’s position over the shoe as a framing device to show them.

It also had to tie in with another campaign at the time, which was using scratchy, VHS style effects as part of its look, which is always fun to do! Sound was not a component in these animations, sadly - maybe one day I will get around to adding a soundtrack to them.


AMD270 – (1600x600)

This was my favourite of the various formats delivered.


AMD270 – (16:9)

This is the 16:9 version of the animation.