Tide: How To

Produced for Holler / Leo Burnett London

I spent much of the Summer of 2015 working on these animations for Tide. As the only animator on the project it was a rather tough job to get it all done and out the door on time. With lots of different regions to accommodate in terms of language, product name, washing machine varieties and a host of other subtle differences it was important to keep the After Effects files super flexible and highly organised.

Here are the Tide versions supplied for the Russian market, just for fun.

Sorting Made Simple

An instructional animation for people who have trouble sorting clothes.

Laundry 101

An instructional animation for people who have trouble with laundry in general.

03. Washing white garments

An instructional animation for people who have trouble washing clothes that are white.

04. How to iron a shirt

IAn instructional animation for people who have trouble ironing clothes.

05. Folding Made Easy

An instructional animation for people who have trouble folding clothes.

06. Fast Drying

An instructional animation for people who have trouble drying clothes.

07. Crease free clothing

An instructional animation for people who have trouble with creases in clothing.

And that’s that - Thanks for watching!